Department of Development Communication and Extension

About the Department

Communication in the present day society has the power to transform lives of people by empowering them with information and knowledge and enables them to lead better quality of lives. It was with this conviction that Department of Communication and Extension was conceived in the year 2004. The students undertaking the undergraduate program pass out with a B.Sc. degree in Home Science, Honours and Pass, with a specialization in Development Communication and Extension.

During the three years of the program, the students are exposed to a variety of subjects ranging from Principles of Communication, to Extension Management, Mass communication, Media Studies, Gender Media and Society, Advertising and Public Relations and Development Communication and Journalism. The students specializing in the field receive training both in the theoretical as well as the practical aspects of Communication. There is emphasis on modern Information and Communication Technologies (ICTs) as well as the traditional, local and folk media as tools of communication. The student’s plan, script and produce a variety of communication material for edutainment and infotainment such as radio programs, short films, documentaries, digital stories, photo features, newsletter, audio-visual shows. Traditional media such as educational games, flip charts, flash cards, street play and puppetry are also developed. The Department has a state-of- the-art audio studio for training students in radio production.

Besides media production, field visits, interface with the industry, lectures by experts, inter-college and intra-college competitions are a part and parcel of the course. Every year the Department organizes its annual academic festival, ‘COMSCAPE’ which has a different theme each year ranging from film making to effective public speaking to folk media. During the past years, several renowned people in the fields have interacted with the students of the Department. Dr. Arvind Singhal, Professor, Development Communication, Texas University, El Paso, USA; Dr. Devendra Sharma, Associate Professor, California State University, Fresno, USA; Mr. Andy Bhanot, Director, Research (South Asia), BBC World Service Trust; Mr. Suneet Tandon, In charge, Lok Sabha Channel and former Director, Indian Institute of Mass Communication have been some of the prominent guest speakers in the Department. The students also benefit by interacting with eminent faculty of other institutions such as Dr. Raghav Chari, Head, Department of Broadcast journalism, IIMC, Mr. Vinesh Chhabra, senior faculty member and eminent communicator IIPM, Kamla Bhasin, prominent gender activist; and Ms. Anurupa Roy, eminent puppeteer, Director, Kath Katha trust and many practitioners from reputed NGOs. The Department has an active interface with the media industry. Over the years, popular media personnel, such as RJs from different radio stations and news presenters on television channels have interacted with the students. The Department has also organizes short–term courses from time to time for the benefit of students. These have been certificate course in ‘Radio Jockeying’, ‘Photography’, ‘The Art of Storytelling’, ‘Traditional media’ and ‘Use of Software for Print Media’. The students who have passed out with this specialization have a very impressive portfolio as they have undertaken Masters programs in Mass Communication, Development Communication, Extension, Media and Governance, Animation and Visual media from reputed universities and are employed in diverse organizations.

The Department has highly experienced faculty in the areas of Development Communication, Mass Communication and Extension. The faculty is engaged in several research projects funded by different organizations such as UGC, DST, IIPA, Ministry of Environment and Forests, Govt. of India. The faculty members have authored several books on communication and allied fields. Three students are presently registered for Ph.D. program under the guidance of the faculty members of the Department. Besides undertaking research work and academics rigorously, the Department trains the students in fulfilling their social responsibilities by reaching out to the community through a community out-reach literacy and skill training program, 'Each One Teach One'.

JOB PROSPECTS

After passing out from the Department, the students can either take up jobs directly after graduation or else undertake Master's Program in a variety of subjects such as Development Communication and Extension, Development studies, Mass Communication, Gender studies, Media Management, Social work or Business Management. They can also undertake Diploma courses in Development Communication, Advertising and Public Relations, Media production, Corporate Communication, Broadcast or Print Journalism. Those interested in teaching at school level can also join B.Ed. program. Various career opportunities such as mass communication, public relations, advertising, communication for social and development sector, teaching or research are thus available to the students. Those students desirous of taking up jobs immediately after under-graduation also have several opportunities in these sectors.